Culture
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Health-Themed Children's Book Dominates Estonia's 2025 Book Sales
Katariina Libe's children's book "Minu kallis tervis" became Estonia's top-selling title of 2025, moving a combined 18,000 copies in Estonian and Russian and highlighting a significant surge in the nation's market for children's literature.
- —Katariina Libe's children's book "Minu kallis tervis" was the best-selling book in Estonia in 2025, with 13,000 copies sold.
- —The book, commissioned by Maxima, also saw its Russian-language edition sell 5,000 copies, bringing its total sales to 18,000.
- —Laur Lomper's poetry collection "Vahi kuue paiku vahi kuue paiku. Vaata umbes kell kuus valvuri pintsaku paranduslappe" was the second best-selling book with 6,921 copies sold.
- —Toivo Tänavsuu's "Arstitudengipäevik" was the third best-selling non-fiction book with 4,747 copies sold, and was also noted as a health-related title.
- —Overall, 2025 saw a strong performance for Estonian authors, with original works accounting for 63% of total book sales.
- —Sales of children's books increased significantly in 2025 compared to the previous year, driven in part by titles like "Minu kallis tervis".
Recap
Estonia's 2025 book sales figures show a market where local authors are not just culturally relevant but commercially dominant. The runaway success of a commissioned children's book on health indicates a potent, untapped demand for practical, educational content. This trend, combined with original works capturing over 60% of sales, points to a self-sufficient literary ecosystem that is less reliant on translated international bestsellers and is successfully cultivating its domestic audience and talent.