Business
AI
Estonian Firms Rewrite Playbook with Automation and Bold Goals
Several Estonian companies, including equipment provider Forklift OÜ and maintenance firm Eesti Haldus, are achieving multi-million euro turnovers by aggressively adopting electrification, automation, and data-driven strategies that redefine traditional business models.
- —Forklift OÜ, a provider of lifting and heavy equipment, is experiencing significant growth, with its half-year turnover exceeding five million euros, driven by a strategic shift towards electrification and automation.
- —Eesti Haldus, a cleaning and maintenance services company, has nearly tripled its workforce and increased turnover to over five million euros in three years, implementing a comprehensive digital transformation.
- —Verston, a road construction company, has grown from a startup with no capital or concrete plan 15 years ago to aiming to build high-value infrastructure across Europe, emphasizing passion and decisive action.
- —Financial managers Martin Truu (Eesti Haldus) and Siim Lüüs (Metek) highlight their expanded roles beyond traditional finance, focusing on process automation, new software, and strategic decision-making.
- —The articles emphasize the importance of leadership that fosters passion, sets bold goals, and encourages team involvement, with a focus on continuous learning and adaptation.
Recap
The growth narratives of these Estonian firms are less about entrepreneurial spirit and more about a calculated pivot to high-efficiency models. By embracing digitalization and electrification, these companies are not just expanding but are fundamentally restructuring their operations to be more scalable and competitive, reflecting a broader trend where financial leadership is morphing into a strategic, data-centric role essential for survival and expansion.