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Elisa Justifies Price Hikes With Network Investment Costs
Estonian telecommunications firm Elisa will increase mobile and home internet subscription fees by up to €1.99 starting March 1st, citing significant investments in network infrastructure and rising operational costs as the primary drivers for the change.
- —Elisa has begun notifying customers of upcoming price increases for mobile and home internet packages, with new rates taking effect on March 1st.
- —The price hikes will affect over half of Elisa's current mobile packages, with most seeing a 2-euro increase.
- —New customers will face higher prices immediately, while existing customers will continue to pay current rates through February.
- —The price adjustments range from 0.99 to 1.99 euros per service, impacting both mobile and home internet offerings.
- —Elisa attributes the price increases to significant investments in network infrastructure, speed, quality, and digital security, as well as to address rising labor costs.
Recap
Elisa's price increase is a calculated market adjustment, framed as a necessary investment in service quality to soften the impact on consumers. The move aligns with prior signaling from competitors, suggesting a sector-wide response to economic pressures rather than an isolated corporate decision. By emphasizing infrastructure and security, the company is justifying passing on operational and labor costs directly to its customer base under the guise of service enhancement.